DAMAC Privacy Policy

We at Damac are dedicated to safeguarding the privacy of all website visitors. The Privacy Policy details how we gather, utilise, and protect your personal data. You understand and accept the terms listed here by visiting or using our website. You agree to the use of cookies as outlined in this policy by continuing to browse our websites.

• DAMAC Properties and its affiliates or subsidiaries are referred to as "We," "Us," "Our," or "Damac" throughout this privacy statement.
• "You" or "Your" refer to anyone who accesses our website or uses our services.
• "Personal Information" refers to any information that can be used to identify or connect to a specific person.

1. Gathering Personal Data

We gather data in order to improve our offerings, improve user experience, and provide better services. The following methods can be used to gather information:

a. Directly Provided Information for Enquiries and Registration

You might be asked for details like:

• Your full name,
• Email address,
• Phone number,
• And residential or business address

When you register on our website, enquire about our properties, or use our services.

We will be able to communicate with you, provide the information you have requested, and give you a personalised experience thanks to the data you have given us. Updates, advertisements, and correspondence about the property may also be sent using these details. You can contact us or follow the instructions in our email to opt out at any time.

b. Registration for Events

We use your account information when you register for a DAMAC event to deliver services and event updates. To facilitate event participation, non-members may be required to provide their name, email address, address, and business details when registering for events.

c. Communication with DAMAC

When you contact us by email, phone, mail, or through customer service channels, we collect the information you provide so we can respond, solve issues, record your requests, or improve services. By subscribing to our email list, you agree to receive marketing communications from DAMAC Group. You can unsubscribe at any time.

d. Information We Collect Automatically

When you browse our website, we automatically collect certain technical and analytics-related information to improve website performance and user experience. This may include:

• IP address
• Browser type and version
• Device details
• Pages visited
• Time spent on pages
• Location (if permitted on your device)

We use cookies, web beacons, and similar technologies to analyze website performance, personalize content, enhance navigation, and serve relevant advertisements. Cookies cannot execute programs or access files on your device.

Third-party service providers (e.g., Google, Meta, Microsoft Clarity, Instapage, Hotjar) may also set cookies to deliver services such as analytics or form submissions. These parties may track your online activity, but do not collect personally identifiable information unless provided directly.

You may disable cookies in your browser settings; however, this may affect website functionality. For additional information, refer to our Cookie Policy.

e. Payment Information

All payments made to DAMAC are processed securely by third-party payment processors. We do not have access to or store your payment details unless you have provided them directly for other purposes.

2. Marketing Communications

We may combine the information you provide with data collected through vendors or third parties to enhance our website and personalize your experience.

If you prefer not to receive promotional messages, you may update your preferences by emailing marketing or using the unsubscribe link in our messages.

3. Use, Sharing and Retention of Personal Information

a. How We Use your Information

We use your information to:

• Create and manage your account
• Identify you as a user
• Improve website performance, services, and user experience
• Respond to enquiries and provide customer support
• Send confirmations, notifications, updates and alerts
• Share news, promotions, and upcoming events
• Prevent fraud, unauthorized access, or illegal activity
• Develop new services and enhance existing offerings

We may also combine your information with third-party data to better understand your needs and provide personalized services.

b. Information for EU Residents

If you are located in the European Economic Area (EEA), your personal data is processed according to the following legal bases:

• Consent (GDPR Article 6(1)(a))
• Contractual necessity (GDPR Article 6(1)(b))
• Legal obligations (GDPR Article 6(1)(c))
• Legitimate interests (GDPR Article 6(1)(f))

You have the right to access, rectify, delete, or restrict the processing of your data. You may withdraw your consent at any time. Although we use industry-standard security measures, no online transmission is fully secure. You use our site at your own risk.

c. Data Retention

Personal data is retained for as long as you are a DAMAC customer or as required by law. Once your relationship with DAMAC ends or you withdraw consent, your information will be deleted unless legally required to retain it.

4. Contacting DAMAC and Updating Your Preferences

If you have questions about this Privacy Policy or wish to update your marketing preferences, contact us by filing the form given below.

5. Modifications to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices or legal requirements. Any modifications will be posted on our website and, where appropriate, communicated via email. Continued use of our website constitutes acceptance of the updated terms.